Jul 15, 2024
In EPISODE 165 OF GROWING
OLDER LIVING YOUNGER with Cheri Merz, we discuss “Packaging Your
Expertise”, the multi-author book to which we both contributed a
chapter. This book, the 5th installment in the Expertise-Based
Business series, is available today on Amazon Kindle at a
special launch price of US$0.99. Use this link https://amzn.to/4cQhHuO . We
discussed the challenges and opportunities faced
by business writers, with a focus on establishing credibility and
expertise through writing. Cheri shared practical advice for
business owners and entrepreneurs looking to leverage writing to
establish authority and achieve success. We discussed the
difficulties of writing and publishing nonfiction books, including
the importance of considering the reader's perspective, the
benefits of collaboration, and the art of crafting compelling
stories. Cheri shared her tips for structuring a compelling
narrative. including the use of turning points, engrossing scenes,
and the need to engage the reader from beginning to
end.
Cheri Metz is a 75 year old serial
entrepreneur, former novelist and ghost writer turned story coach
and independent publishing strategist. She also wears the
technology hat as the provider of a SAAS solution for local
businesses to obtain robust apps for content mod marketing. She
returned to her dream of a writing career after retirement, and
today with more than 30 self published novels, a memoir and several
nonfiction books to her credit, Cheri’s mission is to help
entrepreneurs write the right book, to establish authority and
attract their ideal audience.
Episode Timeline
0:11 Introduction to owning and sharing entrepreneurial expertise.
12:57 The business of writing and publishing books, including collaboration and anthology options.
20:30 Issues in writing, editing, and marketing books. 26:32 The art and craft of storytelling
Find Packaging Your Expertise at the special launch price of US$0.99 on Amazon Kindle. https://amzn.to/4cQhHuO
To reach Cheri Merz:
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